hansgrohe shop-in-shop experience

Inspiring Sanitary Department for hansgrohe

At Bauhaus Venlo, a brand-new sanitary department has been created, serving as an innovative stage for a unique shop-in-shop experience by premium bathroom brand hansgrohe. This department is more than just a product display — it’s an integrated experience designed to both inspire and inform customers. Our collaboration with First Impression, a specialist in retail experiences and digital signage, laid the foundation for this impressive presentation. As the high-quality print partner, CB Print played a key role in bringing this project to life.

The sanitary area was designed with maximum visual impact and a premium shopping experience in mind. We used a cove structure with tension fabric prints that stand out even from a distance due to their large format. These prints are stretched in sturdy frames that are not only aesthetically appealing but also highly functional. The design ensures that all wiring for First Impression’s digital solutions is neatly hidden in the ceiling, contributing to a clean and streamlined appearance. Additionally, the frames are prepared for the integration of speakers, enhancing the customer experience with sound.

One of the innovative features we introduced is the flexible frame system, which allows full-color plexiglass prints to be swapped quickly and easily. This is particularly useful for displays like the faucet display. When a new model is introduced, the visuals can be effortlessly updated using suction cups — no specialized staff required.

To further capture customers’ attention, we opted for illuminated frames. These lights make the colors of the fabric prints appear vibrant and striking, highlighting hansgrohe’s products in a spectacular way. The lighting has been carefully integrated to create a balanced, inviting atmosphere that encourages customers to explore further.

At CB Print, we strongly believe in the power of collaboration and partnership. We worked closely with hansgrohe and First Impression to ensure that every goal was met. Whether it’s design, layout, or execution, we strive to deliver the best solutions tailored to the needs of our partners. This project is a prime example of how strategic cooperation and innovative print solutions can result in an inspiring and effective retail environment.